Subcontractor of the Year 2024 at the Subcontracting Fair

Brione won the Subcontractor of the Year award at the Tampere Subcontracting Fair last year. The recognition was a thank you for the long-term work that began over 20 years ago. Brione's previous entrepreneurs, managers and entire staff have done an extremely good job over the years. In recent years, Tero Niemelä has taken the lead, and he is developing Brione towards a truly interesting future.

Brione will again participate in the Subcontracting Fair in Tampere from 30 September to 2 October 2025. The event is the most important marketing event of the year for us: it brings together over 23,000 industry experts and decision-makers. One question we actually consider every autumn when we go to the fair is how to stand out from the hundreds of other companies?

Humble realism as a marketing strategy

So how do you reach a Finnish customer? Our target customer group is very often a Finnish manager with an engineering background. Self-promotion strategies often don't work with this group. Marketing slogans can be thrown in the trash and it's best to demonstrate your ability in practical activities. The Finnish buyer is interested in results.

To touch an engineer's heart, you have to go through humility and realism. So preferably, we talk about numbers, examples and real cases, their cases. So let's start doing work right away, and help the customer before the first contract. For this, we can also use the ROI calculator we created, so that we can credibly predict the future using realistic numbers.

Toilet ads are a great way for us to create first contact.

Humble realism also means to us that we appear where people are at their humblest and most authentic. This got us thinking... what if our ads were to appear in the toilet? The fair has 23,000 visitors and most of them go to powder their noses at some point during their visit. According to statistics, people spend about 5-10 minutes in the toilet per visit. There is relatively little competition for attention. Our main marketing channel has been the trade fair toilets for many years. We have noticed the effectiveness of toilet ads. People often come to our trade fair stand and refer to one of our toilet ads (or maybe a blog post). Brione's "toilet campaigns" have attracted attention and even discussion. It can be said that the toilet is a very suitable way to meet our target group and our philosophy

Where will we meet then?

Our booth is C220

We also invest in the visuals of the stand and the candy bowls. We are waiting for you, whether you are a customer, a future partner or just interested in talking about sheet metal and innovations. Welcome to visit our stand C220, either directly or through the toilet! Let's create something great together!