Why is your roof melting at both ends?

Increase your margins through product development – ​​before it's too late.

Hans Rosling's book "The World of Facts" discusses the so-called "Linearity Instinct", which is the tendency of people to see the development of the world as smooth and slow, even though in reality the development can be very fast and uneven. It is usually thought that things will remain more or less the same. In a company, this bias can lead to distorted perceptions of the true state and future of the company. However, the fact is that the best way to suppress the margin of a product is to do nothing.

Slowness is expensive – and eats into margins

Inflation, wage increases and material price increases eat into margins year after year. On average, we are talking about a 4% annual decline in profit – even if the operating method remains exactly the same. In addition, there is price erosion, meaning that products that are becoming obsolete are often forced to be sold at a discount. When product development stops, the following things happen in business.

• Sales prices are falling: products that are becoming obsolete are forced to be sold at a lower price.
• Manufacturing costs are rising: inflation, wage increases and rising material prices are slowly eating away at margins.
• Development work is not done – often because it is felt that there is no expertise or time.

In other words: standing still is not a zero-sum game. It's a direct minus.

Take, for example, the so-called “bubble volkswagen”. In the early 1950s, the price of a car was approximately €10,000–12,000 in today’s money – affordable, but not exactly cheap. Today, a used bubble volkswagen can be had for a ton. However, few people buy one, except for everyday drivers and veteran motorists. Producing a volkswagen is also much more expensive today than it was in the 1950s.

In other words, without product development, the bottom line is “on both sides”.

Brione's solution: faster and more efficient product development

Brione differs from many other product development partners in one key way: Our business is not based on hours sold, but on products sold.

This means that Brione and the customer have a common goal:

• Get the product to market as quickly as possible
• And make it as best-selling

Rapid product development is not a threat to us, but a business model. And that's why we create win-win situations: you get a ready-to-sell product quickly, and we get to share in its success.

Test the effects yourself – with the ROI calculator

We have developed a product development ROI calculator that allows you to assess the effects of two alternative futures on your company's profitability:

1. Scenario A: You do nothing. Operations continue as they are.
2. Scenario B: You make a product development investment that improves efficiency, margin and competitiveness.

The calculator calculates the cumulative sales margin for both options over a period of up to 10 years. It also takes into account development costs, inflation, and possible changes in CO₂ emissions.

The end result is a clear view of what inaction costs – and what profits development can bring.

👉 Try the calculator now: https://brioneoy.drcoders.com/en/tuotekehityslaskuri-en/

Finally: to support decision-making, not by gut feeling

Even good intuition is no substitute for decision-making based on numbers. That's why we developed a tool that allows any business manager, CEO or product manager to visualize the options easily and credibly.
You can also order the results of the calculation in PDF format directly to your email.

You always have two options: wait or develop. We recommend the latter.

Ask someone who knows the manufacturing process in question for help.